‘Artists’ efforts help shape the terms by which society adapts to such transformations and their consequences.’ Richard Heinberg. Art has the power to translate any experience into words, images, dance and music that could make everyone understand.
Many organisations are in a unique position to challenge, inform and engage audiences in conversations about the environment; however the topics of climate change and environmental sustainability come as scary, technical and dry. This kind of messages people easily ignore or simply do not want to listen to.
Art has a way of sparking emotions, changing mindsets and making people listen. The sculpture of a fish called Goby (made of wire mesh) shows how easy it is to make children take care of the environment. The see through giant structure, was placed on the beach with a sign written,’Goby loves plastic, please feed him.’ This resulted to a creative way of garbage collection and recycling. More about Goby can be found here
As Heinberg put it, ‘in tumultuous times, art can and must express the turmoil and help us process what’s going on.’ Perhaps it’s time we involved more creatives into the environmental sustainability and climate change topics.
To achieve this art has to be good, it has to succeed in terms of structure, skill, insight, knowledge and originality. Everything we can learn from Goby